Costco has somehow turned its iconic $1.50 hot dog combo into a surprisingly popular bourbon called “I Got That Dog in Me,” and yes, people are actually obsessed. The $90 bottle (which definitely doesn’t taste like hot dogs, despite the joke label) is aged over 11 years and has fans raving about notes like oak, spice, and marshmallow, though some are leaning into the joke with “hot dog water” comments. Released quietly in the D.C. area, it’s already selling out instantly and even flipping for hundreds on resale markets. The whole thing feels like a very self-aware, viral win for Costco, proving their legendary food court still has serious cultural pull.