Lil Nas X has teamed up with M&M’s to lay “the groundwork for a new platform” that promises to concentrate on the celebration of music and connection building – word is, we’ll see it this year.
But that’s about the only detail we know. Neither Lil Nas X nor M&Ms are spilling anything. “M&M’S is iconic and I’m a huge fan of the brand,” he says in a statement. “I’m excited to work with them on some really cool projects this year that are as colorful as they are.”
Mars Wrigley Senior Brand director Allison Miazga-Bedrick notes, “Music is one of the most powerful tools to bring people together.” To find out more about what’s happening, visit MMS.com and hit up their socials.
Source: M&M